Increasing women's swipe volume w0
Increasing women's swipe volume w0
Team
Growth
Growth
Company
Tinder
How might we help women users reach an activated state to get a match?
How might we help women users reach an activated state to get a match?
• Quality of profiles they see don't meet their expectations •Takes too long to get a good quality match and they're not willing to put in swiping effort required to obtain
• Quality of profiles they see don't meet their expectations •Takes too long to get a good quality match and they're not willing to put in swiping effort required to obtain
Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.
• Increased swipe rate .9%
• Match coverage 0.2%
• Like Sent Coverage 0.3%
Results:
Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.
• Increased swipe rate .9%
• Match coverage 0.2%
• Like Sent Coverage 0.3%
Results:
Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.
• Increased swipe rate .9%
• Match coverage 0.2%
• Like Sent Coverage 0.3%
Women non matchers swipe ~60 swipes, whereas women matchers typically send 209+ swipes