How might we help women users reach an activated state to get a match?
- Quality of profiles they see don't meet their expectations
- Takes too long to get a good quality match and they're not willing to put in swiping effort required to obtain
• Quickly generate designs that could scale without engineers
• Consistent designs that fit within template parameters
• Target segments (efficiently target based off defined segments and triggers like "app open" or 4th swipe after 1 week.
• Tracking analytics; monitors engagements and gathers feedback
Insendio's features
