Engagement @Tinder

Engagement @Tinder

Team

Engagement

Engagement

Company

Tinder

Streamlining design and engineering hand offs at the right time to the right audience

Streamlining design and engineering hand offs at the right time to the right audience

Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.

• Increased swipe rate .9%

• Match coverage 0.2%

• Like Sent Coverage 0.3%

Results:

Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.

• Increased swipe rate .9%

• Match coverage 0.2%

• Like Sent Coverage 0.3%

Results:

Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.

• Increased swipe rate .9%

• Match coverage 0.2%

• Like Sent Coverage 0.3%

Women non matchers swipe ~60 swipes, whereas women matchers typically send 209+ swipes