Optimizing w0 CRM funnel with automated marketing
Optimizing w0 CRM funnel with automated marketing
Team
Social media
Social media
Company
Tinder
Over the past 2 years, Tinder launched over 1,500 campaigns, including 600+ product notifications, 180+ product marketing modals, 140+ banners, but lacked a scaled approach to have greater impact than one-offs. Tinder’s Lifecycle program is outdated in strategy, copy, and design.
Over the past 2 years, Tinder launched over 1,500 campaigns, including 600+ product notifications, 180+ product marketing modals, 140+ banners, but lacked a scaled approach to have greater impact than one-offs. Tinder’s Lifecycle program is outdated in strategy, copy, and design.
How might we improve the notification experience on Tinder, resulting in fewer, more effective notifications through the use of centralized delivery infrastructure, ML goal prediction, and targeted messaging to drive activation, ongoing engagement, and retention?
How might we improve the notification experience on Tinder, resulting in fewer, more effective notifications through the use of centralized delivery infrastructure, ML goal prediction, and targeted messaging to drive activation, ongoing engagement, and retention?
Results:
Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.
• Increased swipe rate .9%
• Match coverage 0.2%
• Like Sent Coverage 0.3%
Results:
Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.
• Increased swipe rate .9%
• Match coverage 0.2%
• Like Sent Coverage 0.3%
Results:
Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.
• Increased swipe rate .9%
• Match coverage 0.2%
• Like Sent Coverage 0.3%
