Optimizing automated campaigns
Optimizing automated campaigns
Team
Engagement
Company
Tinder
Original design
Campaign editor
Final design
Originally, recurring and one-off self service campaigns were handed off from cross functional designers to engagement specialists, who would have to detect closest hex codes, which couldn't detect light and dark mode.
Originally, our self service campaigns were handed off from designers to engagement specialists, who would have to detect closest hex codes, which couldn't detect light and dark mode.
Through extensive usability testing and crits, we updated the internal tooling so campaign managers could easily toggle between recommended themes, tokens, and preview light and dark mode.
Results
•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns
•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns
Optimizing automated campaigns
Team
Engagement
Company
Tinder
Original design
Campaign editor
Final design
Originally, self service campaigns were handed off from designers to engagement specialists, who would have to detect closest hex codes, which couldn't detect light and dark mode.
Through extensive usability testing and crits, we updated the internal tooling so campaign managers could easily toggle between recommended themes, tokens, and preview light and dark mode.
