Streamlining

self-service marketing

campaigns within Tinder

Streamlining

self-service marketing

campaigns within Tinder

Streamlining self-service marketing campaigns within Tinder

Team

Womens health and wellness

Company

Flex Co

Original design


Campaign editor

Final design


Final design



Final design


Originally, self service campaigns were handed off from designers to engagement specialists, who would have to detect closest hex codes, which couldn't detect light and dark mode.

Through extensive usability testing and crits, we updated the internal tooling so campaign managers could easily toggle between recommended themes, tokens, and preview light and dark mode.

V3 quiz - Rewarding, with personalized education.

Self service campaigns were handed off from designers to engagement specialists, who would have to detect closest hex codes.

Results

Results

•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns

•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns

•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns

V3 quiz - Rewarding, with personalized education.