





Team
Healthcare
Company
Flexco
Streamlining
self-service marketing
campaigns within Tinder
Streamlining
self-service marketing
campaigns within Tinder
Streamlining self-service marketing campaigns within Tinder






Original design
Campaign editor
Final design
Final design









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•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns
xxxx
•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns
xxxx
•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns
xxxx
•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns
xxxx
•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns
xxxx
•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns

xxxx

xxxx
xxxx
•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns
xxxx
•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns
xxxx
•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns
xxxx
•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns
xxxx
•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns
xxxx
•Increased design system color from 32 to 59% and typography adoption from 18% to 36%
•Increased WCAG accessibility from 10% to 34% with color supported tokens
• Overall decreased design and engineering time spent in feature launches and campaigns




V1. One default mode
100% WCAG compliance
V2. Color and font integration embedded into tool for engagement team
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