The Flex Company CRO quiz
The Flex Company CRO quiz
Team
Healthcare
Healthcare
Company
Flexco
Redesigning the period quiz to provide key product recommendations.
Redesigning the period quiz to provide key product recommendations.
Flex's period quiz was a major funnel from social and nav bar that excited users and provided them with a personalized product recommendation.
Flex's period quiz was a major funnel from social and nav bar that excited users and provided them with a personalized product recommendation.
Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.
• Increased swipe rate .9%
• Match coverage 0.2%
• Like Sent Coverage 0.3%
Results:
Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.
• Increased swipe rate .9%
• Match coverage 0.2%
• Like Sent Coverage 0.3%
Results:
Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.
• Increased swipe rate .9%
• Match coverage 0.2%
• Like Sent Coverage 0.3%
Women non matchers swipe ~60 swipes, whereas women matchers typically send 209+ swipes