Increasing Swipe nudges to improve womens w0 experience
Increasing Swipe nudges to improve womens w0 experience
Team
Social Media
Social Media
Company
Tinder
If we increase new womens match volume within their first week, we will reduce churn and increase the first message sent coverage
If we increase new womens match volume within their first week, we will reduce churn and increase the first message sent coverage
Results:
Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.
• Increased swipe rate .9%
• Match coverage 0.2%
• Like Sent Coverage 0.3%
Results:
Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.
• Increased swipe rate .9%
• Match coverage 0.2%
• Like Sent Coverage 0.3%
Results:
Nudge 2 improved SRR because users mostly narrowed their default radius and had higher propensity to like profiles closer to them.
• Increased swipe rate .9%
• Match coverage 0.2%
• Like Sent Coverage 0.3%
